Antha landing pages

Two A/B tests for Antha’s ads. For UTIs, a quiz against the offer page. For breastfeeding, the same page with and without a quiz. Every buy button opens Antha’s real checkout with the plan chosen on the page; visits from this review site are tagged so they don’t count in results.

Updated November 12, 2026

UTIs: quiz or offer

  1. First screen of the UTI quiz

    The UTI quiz

    “Why do I keep getting UTIs?” Three taps to a result and a way to buy. The pictures and the doctors’ guideline follow for anyone who keeps scrolling.

    For
    Women whose UTIs keep coming back
    The bet
    Tapping beats reading
    Open page
  2. First screen of the offer page

    The offer

    A three-point checklist, then the products and prices, with a buy button on every card.

    For
    Women who already know what they want
    The bet
    Fewer steps sell more
    Open page

Breastfeeding: quiz or no quiz

  1. First screen of the searches page

    The searches

    A 3 a.m. search history, each search answered in a line or two, starting with the creator’s video from the ad.

    For
    Nursing moms with dryness and soreness
    The bet
    Answering her real questions earns the sale
    Open page
  2. First screen of the breastfeeding quiz

    The breastfeeding quiz

    Three taps to a result and a way to buy, then the same answers, video and plans as the page without a quiz.

    For
    Nursing moms with dryness and soreness
    The bet
    A quiz holds her past the first second
    Open page